"Fundamentals of Graphic Design" by Gavin Ambrose covers the main aspects of design. Aspects such as typography, artistic style, production and assembly, environmental and advertising design. This current research also examines broader conc ...
"Fundamentals of Graphic Design" by Gavin Ambrose covers the main aspects of design. Aspects such as typography, artistic style, production and assembly, environmental and advertising design. This current research also examines broader concepts of graphic design, including social responsibility, its role in art and society.
This book places graphic design in its socio-historical context and discusses its influences and development. This is an ideal guide for anyone starting or pursuing a role in the world of graphic design.
Gavin Ambrose is a graphic designer who works in art departments, galleries, publishers and advertising agencies. He has written and designed several books in the field of graphic design, branding and packaging.
This book is a great starting point for anyone studying graphic design.
This book covers different roles and jobs in the design industry.
The following questions are discussed in this book:
What is graphic design? Who is a graphic designer? How are group structures and graphic design work methods progressing today?
or keywords like: art or craft?; industrialization; Technology; typography; Consumerism; corporate social responsibility identity and branding; Modernism and postmodernism; semiotics; sources of inspiration; design as problem solving; creative thinking; layers of meaning; development and testing; artistic direction; are defined
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