Almost every day I hear this from my clients: "I know nothing about design." I love my customers. They are good people and they all have one thing in common: they have a goal in mind and they find their way. My job is to add my design skill ...
Almost every day I hear this from my clients: "I know nothing about design." I love my customers. They are good people and they all have one thing in common: they have a goal in mind and they find their way. My job is to add my design skills to their business skills and design a solution that fulfills their goal. Informed customers make projects run more smoothly and efficiently, and projects that run well end up costing less. This book helps you work with the right people, ask the right questions and get the right answers. You'll gain the confidence to hire people who challenge you to make your product the best it can be.
Design is not magic, it is not art, it is a job. Design solves a problem within a set of specific constraints.
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