Why should you study signs? The science that assumes the answer to this philosophical question is science, the message of media semiotics. According to these beliefs, linguistic irregularities, signs of a disease, the sound of an animal, architecture ...
Why should you study signs? The science that assumes the answer to this philosophical question is science, the message of media semiotics. According to these beliefs, linguistic irregularities, signs of a disease, the sound of an animal, architecture, and marketing, all fall into the field of semiotic studies. The first step that readers take by reading this book is to learn about semiotics. They will be familiar with the history of its developments, the pioneers of this field, and its current situation, which is the post-structuralist situation.
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