The present article is an attempt to introduce the method of semiotic study of advertising-commercial posters in the field of communication science. The author seeks to apply a new type of semiotics based on the perceptual theory in linguistics, whic ...
The present article is an attempt to introduce the method of semiotic study of advertising-commercial posters in the field of communication science. The author seeks to apply a new type of semiotics based on the perceptual theory in linguistics, which will ultimately lead to a kind of social study of signs based on a quantitative method. The author's research method is such that, according to him, he promotes semiotics from the level of interpretive study and individual interpretation to a kind of social semiotics and statistics.
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