The history of thinking must be accompanied by the history of social events. This book takes us from the Greeks to the Romans, from the bazaar of the Middle Ages to the first press release, dissecting the rumors and getting to the heart of the debate ...
The history of thinking must be accompanied by the history of social events. This book takes us from the Greeks to the Romans, from the bazaar of the Middle Ages to the first press release, dissecting the rumors and getting to the heart of the debate about the role of polls.
One of the main points of this book is its gradual progress. It defines the concepts one by one, studies the formation of the structure and mechanisms of public opinion, exposes the concept of closing the public opinion in the form of market surveys, and with this work shows its pitfalls and epistemological obstacles.
This book is a short but thorough summary of the current state of knowledge on this concept. In the book, specific examples are used, clear explanatory schemes are presented and the basic ideas of the founders of the theory of public opinion are given due importance.
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