In this book, the process of branding, how to develop a message strategy to communicate with customers, how to implement the message strategy and choosing the media as a channel to convey the message to customers will be explained. The audience of th ...
In this book, the process of branding, how to develop a message strategy to communicate with customers, how to implement the message strategy and choosing the media as a channel to convey the message to customers will be explained. The audience of this book is diverse and includes business owners and managers of organizations, advertising and branding agencies, owners and operators of various media, students of management and business, marketing, advertising, graphics, illustration, and university colleagues.
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