A high percentage of the GDP of developed countries in the world comes from the service sector. Also, many workers are working in this sector. The principles of marketing services and service companies, due to their unique characteristics, are somewh ...
A high percentage of the GDP of developed countries in the world comes from the service sector. Also, many workers are working in this sector. The principles of marketing services and service companies, due to their unique characteristics, are somewhat different from the principles of marketing physical products. This book focuses on the principles of marketing governing the main service areas such as banks, financial institutions, and insurance companies, professional services such as auditing, legal, architecture, hotel and restaurant, tourism and entertainment, airlines, and other areas. It is a service.
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