"Herd: How to Change Mass Behaviour by Harnessing Our True Nature", is a book for all those who are interested in human behavior and challenge the origin of human decision-making in various life and business situations. A book that makes us ...
"Herd: How to Change Mass Behaviour by Harnessing Our True Nature", is a book for all those who are interested in human behavior and challenge the origin of human decision-making in various life and business situations. A book that makes us think again about our herd nature by raising thought-provoking discussions of psychology.
According to the author, man is a hypersocial ape. Humans, especially in the individualistic world, have a natural desire to be and stay in a group, despite trying to show themselves as individual beings and different from the crowd. The author uses many examples to show that the true nature of humans is designed to be together and what is the origin of the behaviors we do.
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