Television, Audiences and Cultural Studies criticize the study of audiences from several angles. In this book, David Morley examines the emergence, development, and future of television audience research, discusses the influence of audience interpret ...
Television, Audiences and Cultural Studies criticize the study of audiences from several angles. In this book, David Morley examines the emergence, development, and future of television audience research, discusses the influence of audience interpretation of television, and the role that class, cultural differences, and gender can play in the dynamics of home media consumption and the construction of the "national family." have, will be examined. Morley also explores the importance of ethnographic studies in understanding the global-local dynamics of postmodern media systems. Reconceptualizing the study of ideology in the context of home communication and providing new insight into the role of the media in articulating the two private and public spheres in the social organization of space, time and society is another goal that the author has achieved. This book is useful for professors and students of sociology, communication sciences, and media management and all scholars who are interested in the field of reading and studying audiences.
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