Media literacy means equipping and empowering the audience with the power of analysis when facing various media content and messages. The main goal of media literacy is for the audience to have more ability or skill to interpret and criticize media m ...
Media literacy means equipping and empowering the audience with the power of analysis when facing various media content and messages. The main goal of media literacy is for the audience to have more ability or skill to interpret and criticize media messages. Media literacy enables people to become creative producers of messages while being critical thinkers. This research had an inductive approach to data collection and analysis. In this approach, the path of theory production goes through a part-to-whole process. The primary codes resulting from the open coding of the data have become more abstract concepts and then classified categories, and this process of embedding codes and concepts in more general categories will continue until the desired level of abstraction is reached. In this research, the indicators for measuring media literacy have been obtained in this way, and in the following, while introducing each of these indicators and their characteristics, the process of coding and classification, and finally obtaining these general categories from the text of the interviews conducted with experts in the field of media literacy and communication sciences and The medium is described.
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