The book Think Bigger opens the mysterious box of creativity and, relying on the latest findings of neuroscience and cognitive psychology, shows that almost everyone has the ability to be creative. After reading this book, creativity is no longer a s ...
The book Think Bigger opens the mysterious box of creativity and, relying on the latest findings of neuroscience and cognitive psychology, shows that almost everyone has the ability to be creative. After reading this book, creativity is no longer a secret for us; We will see that creativity is one of the attainable abilities of every human being. It is enough to believe in ourselves, look more closely at the elements around us, and try to combine the same old elements in new ways.
Sheena Iyengar is an acclaimed author and expert on the science of choice and decision-making, and now in her book Think Bigger, she answers the question that worries us most: "How do I come up with the best ideas?" With the help of the "think bigger" method, this book provides you with guidelines to open the gates of creativity.
Ten years ago, Iyengar, who directed the Center for Entrepreneurship at Columbia Business School, formally began thinking bigger. It was there that Iyengar discovered that there are many courses in entrepreneurship that teach students how to implement new ideas - but don't tell them how to get such ideas in the first place. While all new ideas are not equal, just as all choices are not the same.
In this book, Iyengar provides all the necessary tools to guide you during each step. These skills will become habits through practice, and thus, a creative mentality will grow in you, which will help you in solving all kinds of problems.
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