The book "Creativity, Inc." was written by one of the founders of the Pixar animation studio, a studio that has won an Oscar and has successful works such as Coco, Inside Out, and Toy Story in its portfolio. A captivating and effective book ...
The book "Creativity, Inc." was written by one of the founders of the Pixar animation studio, a studio that has won an Oscar and has successful works such as Coco, Inside Out, and Toy Story in its portfolio. A captivating and effective book that provides very practical tips and strategies regarding creativity in business and management and leadership of companies.
The book "Creative Company" is for all those who value originality and are interested in knowing everything that happens behind the doors of Pixar. A detailed journey into all the successes or failures of projects where some of the most successful films of all time were made. This book is generally about creativity, but as the author writes about the theme of the book, this book is about expressing ideas that bring out the best in us.
In the last twenty years, Pixar has dominated the world of animation and has produced amazing works that have achieved significant success at the box office and at the Oscars. The joy of storytelling, innovative storyline, and emotional authenticity are all qualities that make Pixar's films a true creative class. In this book, Catmull points to the ideals and techniques that have brought Pixar to such an admirable and profitable position.
Ed Catmull had a dream in his youth; The dream of making the first computer-animated film. He followed his dream and nurtured and perfected it until his Ph.D. During his Ph.D. at the University of Utah, where many of the pioneers of computer science got their start, Catmull partnered with George Lucas and took the first steps to found Pixar in 1986. 9 years later, Toy Story was released and changed the world of animation forever. The main factor in that animation and the 13 animations that followed was the unique atmosphere that Catmull and his colleagues at Pixar had built based on management strategies that protected the creative process and opposed the traditional process. Strategies such as:
Give a good idea to a mediocre team. You will see that they will screw it up. Give a mediocre idea to a good team. They will either fix it or give you a better idea.
The manager's job is not to avoid risks. The manager's job is to make the space safe for others to take risks.
The cost of preventing mistakes is sometimes much higher than the cost of correcting them.
The communication structure of a company should not be the same as its organizational and hierarchical structure; People should be able to talk to whomever they want.
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